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I went to the
mall a few days ago to pick up my prescription glasses and hit a few stops
before heading back home. The mall seemed like a good retreat and
the perfect place to pass a free weekend. What was I thinking? No
sooner than had I set foot in the place were my eyes assailed by a
confusing conformity of apparel. My eyes struggled to decipher the frantic
combinations of letters and digits and symbols emblazoned on the chests,
legs, and shoes of shoppers and pedestrians. Some of the brands I'd heard
of, but others looked as if they belonged on some type of foreign
manuscript. Heck, some of this jive was already in another lingo. The
perpetrator? So-called "Urban Sportswear."
I'm not exactly sure what that means, but it might be a fancy term for
"expensive street clothes." This latest scheme for wealth has
targeted a diverse consumer demographic through obvious successful
campaigns of propaganda.
Plus, the growing acceptance of
hip-hop has left many people wanting to dress like their idols. I have a lurking suspicion that the general populace doesn't know or care,
but my day at the mall left me thinking. Everyone was rocking some sort of
urban fashion, from button-up and zip-up pants to camouflage vests and
do-rags. I wasn't sure whether I had walked into a FUBU convention or a
war zone. So my immediate response was, Gasp! Conformity strikes again!

This latest syndrome might be a product of pop culture madness and moneyed
teenagers eager to look like their friends. You can imagine my
astonishment when the Syndrome found its way into my household. Now, I come from a family well-steeped in the hand-me-down
tradition. I'm not ashamed to admit that. My parents grew up with empty
closets and only got new clothes every growth spurt or two. These clothes, of course, had already been, shall we say,
"broken-in." And the shoe issue was a whole different ordeal.
Raised in the aftermath of all this, I was surprised when my younger
brother came home one day decked out in the latest hip-hop rags, looking
ready to bust a freestyle or spin a routine on the turntables (that is, if
he could). Ay, caramba. I'm beginning to wonder how much they're paying
these days to be a walking spokesperson.
But what is fashion? To me, fashion is a dress rehearsal, with actors,
costumes, and confusion; and with nobody quite sure just what they're
supposed to be. Fashion is conformity.
I know it all boils down to individual tastes and personal preference, but
isn't it strange that, given the freedom to wear anything in the world, we
all choose to look alike? No worries, though. In the wake of all this
chaos, it seems I've developed a ridiculous but utterly workable solution
to this spreading epidemic. What we need folks, are static logo decals.
Yes, you've read correctly. We need static logo decals to paste on plain
clothing. That way I can wear more of my favorite brands without actually
buying the clothes. You like my shirt? It's Nike. *schrip* Now it's
Adidas, or both.
That's
my suggestion. Maybe it'll catch on. In the meantime, all you slaves to
fashion start saving up; it's about time to upgrade those chains.
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